FACEBOOK & INSTAGRAM AD GURU'S
A Social First Agency.
2021 SOCIAL MEDIA MARKETING FACTS:
1. Hyper-Target Customers
Did you know there are over a billion active users on Instagram? There are so many people wondering how to reach more potential clients yet not taking note that a huge percentage of the population is active on social media. Their data is available to business owners and advertisers alike to benefit from. One of the main reasons social media marketing is so effective is that brands can hyper-target ideal clients based on exact demographics. Showing ads to the right individuals is a critical part of the marketing process and must be taken seriously to avoid wasted ad spend.
At our agency, we target users based on age, gender, location, interests, behaviors, website visitors, email lists and more. This data is made available to us as advertisers when we publish campaigns and allows us to use more context in our marketing campaigns to make sure we're showing relevant information to relevant people.
2. Build Audiences
On top of being able to target specific audiences directly with your marketing, you can then save this data and use it for future campaigns. Building both a social audience and a landing page audience is critical to creating consistent and future success from your marketing efforts by leveraging historical data.
For example, we have targeted — and are currently targeting — users from audiences that were created 180 to 365 days ago. This means that when someone clicks an ad, visits a landing page or signs up to email lists, we can retarget them at a later date with contextual advertising and irresistible offers.
Another key tool for marketers that comes from social media advertising is the ability to directly track return on investment from your marketing campaigns. For example, on Facebook, this information is built directly into its Ads Manager platform, making it possible to view your budget's performance and analyze return on ad spend (ROAS), cost per website purchase, cost per lead and much more at a quick glance. This is huge for advertisers because you can directly track how your ad spend is performing, making it possible to cut undesirable campaigns and scale well-performing campaigns to bringing even more results.
When done right, the name of the game is a small ad spend and large sales return. At our agency, we are constantly tracking performance across our ad campaigns and ensuring that our cost per result is as low as possible. The typical return on ad spend is between 5x and 30x. We have campaigns at over 75x ROAS, meaning that for every dollar paid to Facebook for ads, we get over 75x back in sales. In my experience, no other form of investing gets a better return so quickly, predictably and passively.
So there you have it: three solid reasons advertising on social media is important. If you want to keep sales afloat and ensure you have a sustainable business for the long run, you should keep these reasons in mind and start implementing social media advertising as the main part of your marketing efforts. Social media advertising is critical because it allows you to hyper-target specific users, build an audience database and directly track your return on investment.
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Spend your advertising dollars wisely
Advertising through social media is powerful because you can target your exact audience. We can help you reach people based on: Demographics, Website Visitors, email lists, and more.
Our social media advertising service accelerates your results, allowing you to reach people instantly. This means you can generate followers, engagement, and website traffic fast. The higher the ad spend, the more people we can reach. As ads are viewed by your targeted customers, this creates brand awareness, web site traffic and ultimately…sales.
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