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Social media is online communication that allows you to interact with your customers and share information in real time. You can use social media to:

Reach your customers better

Create online networks

Sell and promote your products and services.

Facebook can steer traffic to your website

You can include a link to your website on your Facebook page. Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site. Visitors who come to the website can be exposed to stronger marketing messages and, often, the option of buying goods and services.

Customers who come to your website from Facebook are likely to be more receptive than the average visitor, because they already know something about your business and were motivated to click the website link.

Benefits of social media for business
Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications.

Social media can help your business to:

Attract customers, get customer feedback and build customer loyalty

Increase your market reach, including international markets

Do market research and reduce marketing costs

Increase revenue by building customer networks and advertising

Develop your brand

Exchange ideas to improve the way you do business

Recruit skilled staff, for example through job networking sites like LinkedIn

Increase traffic to your website and improve its search engine ranking

Keep an eye on your competitors