"It's a Digital World let's advertise in it!"
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Device ID (DID)
What is “Device ID (DID)” Targeting?
Advanced spatiotemporal mapping allows us to target devices seen at a specific location and date as recent as 5 days ago and as far back as one year. *DID can only be used to find devices in the United States.
There are 2 ways to gather DID data for an ad campaign: DID Targeting by Location & Date(s): This method identifies mobile devices (users) that have been in specific locations during specified timeframes. We draw a polygon around any building/location(s) to create custom audiences targetable no matter where that user goes after their visit. By targeting the device ID we have high quality, real human user data to deliver your marketing/brand message.
An Audience Insight Report is provided with this type of targeting displaying HHI, age ranges and other information. Device ID Address Match: This method uses home addresses to match back to specific Device IDs. No Audience Insight Report is provided.
Display (Programmatic Buying via Real Time Bidding)
What is Programmatic Advertising?
Audience Extension: a product designed to boost ANY business seeking to engage in digital advertising. Audience Extension is the best “conversation extender,” because it reaches your customer’s exact target audience digitally on any device a consumer might use when consuming web content.
When we say, “We can reach your exact target market anywhere and everywhere customers are consuming digital content,” we mean it.
Our Data Quality
Roughly 1.5 million fresh pieces of data per month are “scrubbed” to ensure quality and deliverability, making our database one of the largest and most “hygienic” available.
Our database has more than 140 million consumer and business emails, time stamped with URLs to verify recipients consent.
Securely deliver your message to specific consumers using hundreds of targeting options.
Reach national, regional and/ or local audiences at cost effective rates.
1. Over-the-Top (ConnectedTV, Full Episode Player)
2. Programmatic Pre-Roll
4. Facebook / Instagram
Over-the-top (OTT) is ConnectedTV and Full Episode Player (FEP) streaming or on-demand inventory.
ConnectedTV: Streaming or on-demand content served by a variety of content providers via a CTV device (dongle, puck or SmartTV) to a big screen.
Full Episode Player (FEP): Streaming or on-demand content served by a variety of content providers served to a desktop, mobile or tablet device.
What is Over-The-Top (OTT)?
Tip: Combine CTV and FEP as a best practice to create better reach and awareness.
Over-The-Top Video Advertising
As TV audiences become more fragmented and time-shifted, advertisers need to stay in front of their target audience, which they can now achieve with CTV advertising.
How does CTV Work?
Live Streaming: Content being served over the Internet in real-time, typically from a paid streaming service or directly from a network. Video On Demand (VOD): An alternative to live streaming, this allows busy consumers to catch up if they miss an episode, and many content providers offer both Live and VOD content.
Connected TV Inventory (cont.)
More people now use steaming services than have a cable subscription – 67% of respondents (and 77% of Millennials) watch streaming services. Connected TV Inventory (cont.)
What is Pre-Roll?
Pre-roll = The name of an online video commercial that appears prior to an online video, it is typically :10, :15 or :30 seconds in length. Once you click on certain online video links, you will be forced to watch a short commercial before the video content.
Pre-Roll Video Creates Higher Brand Recall
What is IP Targeting
IP Targeting focuses internet advertising to consumers based on their Internet Protocol (IP) address. Our IP Targeting solution allows you to target your desired audience down to their individual address. We select the IP’s based on your existing database, which must include: First Name, Last Name, Address, Zip Code.
How to Use IP Targeting
Use your customer list to IP match: By using a patented data matching process, which protects the privacy of the household while allowing the user-profile tied to a specific IP to be examined, we can match an existing customer list (names, addresses, phone numbers) to IP addresses, thus allowing ad impressions specifically tailored to existing customer base.
Use a list of B2B targets: By providing the business name and address, we can match to IP’s for a specific business target. Then, serve digital ads to entire companies, college campuses, hotels, trade shows, conventions and other venues where masses gather via the location’s IP addresses.
ZIP Code IP Targeting: Provide us a list of ZIP Codes and we can reverse append to serve ads to IP addresses within those ZIP Codes.
Pre-Movers/New Movers: Provide ZIP Codes or city names for new movers you’d like to reach in a specific area.
Automotive IP Targeting:
Automotive Case Study:
Our client is a regional auto dealer with 3 dealership locations that sells nearly 1,000 new and pre-owned vehicles each month. While working with the dealership, two large “buckets” of customers presented as a great opportunity to target for a Buy Back or Conquest Sales campaign. Approximately 40% of the customers who purchase services do not purchase a vehicle at the dealership. Over 9,000 customers that have previously
After completing the discovery process with the client, we identified approximately 6,000 high value prospects from among the candidates. We launched a targeted campaign of push advertising to customers home computers.
Geared towards mobile and tablets to improve REACH and RELEVANCE within Google My Business so our clients can be found when people are on the go.
For local SEO, Google is seeking out relevant and trusted locations. It wants to know that the businesses are truly part of the local
Local SEO focuses on getting businesses to show up in local search categories that are most relevant to the business (Think Mexican Food, Not Margaritas).
Local Search results feed Google maps and most mobile search. It’s a DIFFERENT algorithm than Organic searches.
We deliver a very unique Local SEO product by implementing strategies throughout the year that focuses on all ranking factors within the Local SEO algorithm
The Local SEO Algorithm
Local SEO – Goals
Native Advertising uses a brand’s most compelling visual content and makes it look and feel like the content on a given website. Your native ads will look like they are part of the page.
A Single Creative Works on All Screens
Organic SEO Overview
Organic SEO Industry Overview
Search re-targeting pursues user audiences based on previous keyword searches conducted on search engines such as Google, Yahoo! and Bing.
This strategy provides a great one-two punch by aligning your Search Engine Marketing (SEM) with display advertising, thus fusing the power of intent with repeated brand exposure.
Search Engine Marketing (SEM)
Process and Strategy Overview
Video Consumption Is Rising
1.] By 2019, global consumer internet video traffic will account for 80% of all consumer Internet traffic.
2.] Facebook generates 8 billion videos on average per day.
3.] YouTube reports mobile video consumption rises 100% every year.
4.] 55% of people watch videos online every day.
5.] 90% of user say that seeing a video about a product is helpful in the decision process.
1.] Over-the-Top (ConnectedTV, Full Episode Player)
2.] Programmatic Pre-Roll
4.] Facebook / Instagram
YouTube Users Are Engaged
5% Of Total time spent online
52% Of viewers have taken action after watching video online
35% Of YouTube viewers have purchased something they saw advertised on YouTube
40 MIN average time spent/mobile session
2nd Largest search engine in the world after Google
This a great starter package for clients who haven’t yet established themselves in the video realm of online marketing. If you don’t have a television commercial grade video creative – it’s OK! Take advantage of the most popular video platforms on earth, and expand your reach with pre-roll to hit the countless video players being watched on local content pages.
This is a no-brainer for any client already purchasing TV spots, or has a commercial-grade video creative. This package requires commercial-grade creative, because the video will appear on OTT channels during commercial breaks (including before and after a show) for streaming and on-demand content viewed on connected devices (Roku, Apple TV, ChromeCast, etc). Take that commercial spot and extend the audience to where they are watching most of their video content, with more geo and data targeting options. This also includes YouTube and Pre-Roll.
Everything video in one bundle. This is for high budget clients who want to truly maximize their reach and get in front of as many eyes as possible. All four platforms are utilized, giving your campaign manager the best possible opportunity to optimize against a significant data pool.
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