Why social media is important - and worth it.
We hear it all the time - sales don’t come from social media. This thinking is ingrained in auto dealerships across the country. Although it’s difficult to attribute a car sale to a specific interaction on social media, it can be done.
Your dealership’s social media activity contributes in so many tangible ways to bring in customers, improve your dealership’s reputation, drive overall digital marketing success. When digital marketing success equals car sales, your dealership should be all ears.
A large part of this has to do with mobile-first auto consumers, who base their decision on research done through their smartphone. According to a Facebook research study on auto buyers’ digital research journey, buyers did up to 79% of their research on their mobile or tablet device. Social media is one sure way to take advantage of this rapid move to mobile research.